SEO is constantly changing as Google updates its algorithm more constantly now.
Here is a compilation of some important ranking factors in 2016. Bear these in mind when you approach any agency, and see if their expertise matches up.
Backlinks Are Still Very Important
There’s been a lot of hype going on about how content is king, and how important a role it plays in ranking for businesses. But here’s the thing, Content is useless if no one sees it. You have to promote your content, reach out, and create a backlinking strategy that works for your business.
This is how Google views your website. Every backlink that you get, is a vote of confidence for your site. The more authoritative the incoming vote, the stronger it is, and that DIRECTLY affects how your site ranks in Google.
This is where content creation comes in. If your site does not have good content, why would another website want to give you a link?
One very good example is neilpatel.com, where he has provided so much amazing information, that the natural backlinks to his site are tremendous.
Just Ranking Alone is NOT Enough, CTR plays a major Role in conversions
Imagine you’re on the first page of Google. Your META description now plays an important role in getting people to actually click to your website.
The more people click on your website, the higher your CTR is, and Google will take that into consideration. So here’s what you need to do:
- write enticing meta descriptions, learn how to write Great headlines from Copyblogger
- formulate a good keyword strategy, use keyword tools like Google Keyword Planner, SEMRush, or Uber Suggest
Your high bounce rates are killing your rankings
Imagine someone visiting your page.
If it takes too long to load(2.5s or more), the chances of the user closing the browser greatly increases. This is what’s known as your bounce rate.
The first few sentences are really important.
Users judge an article, or any content they see by reading the first paragraph. Make sure your first few sentences sum up the content in a compelling way.
Break your content up into small chunks.
Big walls of text make users run for their lives. In our experience, breaking our content in two to three paragraphs worked best, making it easier to digest.
Long Form Ranks Better – You’re not gonna stop hearing this
According to a study done by SerpIQ of more than 10,000 keywords, the average content length of each of the top articles was 2000 words.
According to Moz.com in this data analysis, long form content is the most valuable when ranking for SEO.
Create content that’s comprehensive, and benefits your users. Do not be afraid to share information. One common mistake most companies make is being afraid to share information.
If you provide free information that has tons of value, you will generate trust in your audience, and they will come to you in the end.
Lets use SEO as an example. We provide tons of information for local businesses on SEO topics, but through this content, we are getting more leads than we can handle?
Your audience would rather hand over their important tasks to experts that they can trust, and focus on the big picture items in their business, or lives.
Responsive and Mobile Friendly is now more important than ever
Google recently announced more searches on mobile than desktop, and at around the same time, also decided that their new mobile friendly algorithm, is designed to give a boost to mobile friendly pages.
Your website not only has to be mobile friendly, it has to be 100% responsive, as almost everyone will access your website at some point from their mobile device.
Personally, if i see an unresponsive page, i leave immediately. It just gives me a really bad impression of the company.
We think that everyone should get a reputable web design agency to revamp their site, and make sure its 100% responsive, and battle ready for internet marketing campaigns.
Unless you are writing super compelling content, you will have to use images. Users love having an image or two in the content, especially if its a pleasant one, like this doggy(totally no link to SEO)
Have you ever done a Google Image search? How do you think those images appear in the search rankings?
Images have to be optimized as well, this is SUPER OVERLOOKED. Adding an Alt Text and doing Title Tag Optmization will really help in your page optimization. This is how we optimized the Doggy Image.
Local SEO Matters
Ever since Google launched the Pigeon update, local SEO efforts are now being factored into overall rankings. Businesses can no longer afford to ignore local SEO. Before you start wondering what local SEO is, check out our beginner’s guide to SEO for the basics.
One of the crucial steps in ensuring local SEO is making sure your business is listed in as many local directories as possible. Read HERE for the steps on how to do this.
Good User Experience is now more important than ever
UX, or User Experience, is a factor that Google takes into consideration when ranking websites, not just for SEO, but also in Adwords campaigns.
If you don’t have a responsive website, and want to get your website designed in singapore, then give us a call and see how we can assist you.
The Search Engines are constantly on a quest to improve their performance by providing the best search results for the user.
Websites and pages have to be:
- Easy to navigate
- Provide relevant information related to the search query
- Professionally designed and viewable on modern browsers, and also mobile friendly
- Deliver great quality and credible content
The best advice we can give you is to get your website audited by a UI/UX expert,and make sure you are providing the best user experience possible for your users, NOT ONLY FOR GOOGLE, but for your target audience as well.
In conclusion, the fundamental principles of SEO in Singapore are what works best. Design and create your website with your users in mind, provide value, and more importantly, have an expert point of view when you formulate your internet marketing campaign. If you find this information valuable, but overwhelming,contact us for a FREE consultation, and let us show you how we can take your business to the next level.